What Does BPI Mean?


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Arun Raj answered
The amount of bits stored in one linear inch of a track on a tape or disk is known as BPI or Bits per Inch. BPI also stands for Brand Potential Index. It is used in the world of marketing to forecast future sales and help in envisaging advertising budget towards better brand promotion.

Another acronym of BPI is the Buying Power Index, a source for demographic data published yearly by the 'Sales and Marketing Management' magazine. The 'survey of buying power' reports data according to the area, region and state. Data is classified according to personal disposable income, merchandise category and five year projections.

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