Positioning refers to an act of causing a thing to come to a position. It is the way of making something arrive or stand at a certain point or location.
The term "positioning" is extensively used in the marketing and advertising world. It is an important marketing strategy or advertising tactic whereby marketing think-tanks create an image or identity for the brand of product or service in such a way that it guarantees maximum revenue for the company and satisfaction for the consumers. A product's positioning is the way potential consumers or buyers (read target market) see the brand. For example, a brand of computer games will advertise itself in such a way to position itself in the minds of its target market that come in the age group of 15-30.
Positioning is also used to determine the precise placement of objects, especially in travel and navigation, for instance, a global positioning system.
The term "positioning" is extensively used in the marketing and advertising world. It is an important marketing strategy or advertising tactic whereby marketing think-tanks create an image or identity for the brand of product or service in such a way that it guarantees maximum revenue for the company and satisfaction for the consumers. A product's positioning is the way potential consumers or buyers (read target market) see the brand. For example, a brand of computer games will advertise itself in such a way to position itself in the minds of its target market that come in the age group of 15-30.
Positioning is also used to determine the precise placement of objects, especially in travel and navigation, for instance, a global positioning system.
