What Is AIDA?


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Anish Chandy answered
AIDA stands for attention, interest, desire and action. It is a step by step procedure of getting a customer to purchase a product. It is a technique used by marketers in their advertising and promotional campaigns. The concept is to first get the attention of the customer; this is not as easy as it sounds because the customer is bombarded by hundreds of messages everyday.

After getting the attention of the customer, his interest in the product should be stimulated. This is extremely difficult to do. In order to stimulate interest the targeting of the ad has to be perfect. A good ad that has been targeted at the wrong audience will fall flat. If he is interested he might come to the store to take a look at the product. The product must be packaged and priced right in order to evoke desire in the mind of the customer. If everything fits into place he will act on his desire and purchase the product.

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