A high level of understanding refers to the understanding that one possesses of one's customer. The level of understanding is an element in Customer Relationship Management (CRM). It basically explores the relationship of the sales person or service provider with the customer in terms of one's knowledge of the customer's needs, preferences and dislikes.
If one wants to obtain a high level of understanding, one has to study and analyse varied information sources relating to the customer, pertaining to the customer's attitude, behaviour, nature of transactions, etc.
A lot of organisations make use of resources such as call centres, e-commerce, using CRM processes to track customer purchases in order to define the product and service preferences of the customer. One can also gain the customer's demographics as well as psychographics to gain a more comprehensive understanding.
If one wants to obtain a high level of understanding, one has to study and analyse varied information sources relating to the customer, pertaining to the customer's attitude, behaviour, nature of transactions, etc.
A lot of organisations make use of resources such as call centres, e-commerce, using CRM processes to track customer purchases in order to define the product and service preferences of the customer. One can also gain the customer's demographics as well as psychographics to gain a more comprehensive understanding.
