Dynamic media is developing in the modern world and the classic example is a website. Both static and dynamic media still play an important role in the media and marketing industry. Businesses and firms will aim to produce both types of media in order to address the biggest audience possible. Static and dynamic media can be used individually and together to create a brand and an image for a business.
- Static Media
Static media is literal in the sense that the media it includes does not move. Newspapers, magazines, posters and books are all examples of static media. When advertising, businesses will pay thousands of dollars in order to secure a page of advertisements within a popular magazine. Many believe that the modern age is moving towards a complete online and dynamic culture, however the payment rates for a full page in a top newspaper suggests otherwise. Static media is still an essential part of the industry and it is still considered highly thought of to be 'in print'.
- Dynamic Media
Dynamic media is the complete opposite of static media and includes websites, social networking and online forums. Websites allow consumers to interact with a business and feel much more involved with the brand. Social network marketing online is a huge new concept. Twitter, Facebook and LinkedIn are all proving to be an essential way of interacting with competitors and consumers and making a brand dynamic and exciting.